The Indian Premier League (IPL) is one of the most-watched and eagerly anticipated sporting events in India. With millions of viewers tuning in to watch the cricket matches, this season offers an excellent opportunity for businesses to capture the attention of a highly engaged audience. By running targeted campaigns on Google and Facebook, you can […]
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Google Ads is constantly evolving, and keeping up with these changes is crucial for businesses striving to maximize their online advertising efforts. Recently, Google announced its decision to phase out Enhanced Cost-Per-Click (eCPC) for both Search and Display campaigns. This shift marks a significant change in the way advertisers manage bidding strategies, and at Slicecarving, […]
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In digital marketing, understanding your Return on Ad Spend (ROAS) is crucial for determining the profitability of your advertising campaigns. But before you dive into maximizing your ROAS, you need to understand a key concept: Break Even ROAS. This metric helps you determine the point at which your advertising efforts cover all costs without generating […]
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In today’s digital age, Google Ads has become a critical tool for businesses looking to boost their online presence and attract more customers. However, it’s no longer enough to rely on just one type of Google Ads campaign. To truly maximize your marketing efforts, you need to embrace multiple campaign types. At Slicecarving.com, we understand […]
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